It is up to the business and its goals to choose, but a WordPress site is more versatile. Here are the reasons to add a plugin to a WordPress site instead of going with a dedicated e-commerce platform.
- Writing a blog is a good way to get people to view a site. Adding content regularly that is relevant and interesting can draw viewers who might make purchases. Shopify has limited blogging options.
- WordPress, even though it takes some work is more customizable.
- Platforms like Shopify have higher subscription rates.
- Shopify charges transaction fees on top of the subscription.
- If the business already has a WordPress site, adding a store can be done with a plugin for an all-in-one site.
WordPress is more customizable and can be less expensive.